Chosen Issue
Why Pandas go extinct.
HABITAT LOSS
China’s Yangtze Basin region, which holds the panda’s primary habitat, is the geographic and economic heart of this booming country. Roads and railroads are increasingly fragmenting the forest, which isolates panda populations and prevents mating. Forest destruction also reduces pandas’ access to the bamboo they need to survive. The Chinese government has established more than 50 panda reserves, but only around 61% of the country’s panda population is protected by these reserves.
HUNTING
Hunting remains an ever-present threat. Poaching the animals for their fur has declined due to strict laws and greater public awareness of the panda’s protected status. But hunters seeking other animals in panda habitats continue to kill pandas accidentally.
Statement
Pandas are one of my favourite animals, probably most of the Earth's population love this furry black and white creature. I feel that it's sad how most people are aware of the extinction of panda bears yet I dont see much changes in the progress. So here is probably, a message to the people about what the pandas are going through.
Visual
Just a simple illustration of a panda, peacefully sitting on it's rock with a bamboo in its hand. The dark background shows the future of the pandas, seeing that it's not bright.
Metaphor
It is a bit direct as to how my message is being delivered. But I chose a metropolitan girl, a fashionista if you may, wearing a fur coat in the colour of a panda, comfortably walking along the streets of NYC. Her giant like feature presents the number of people which uses a panda's fur for their own selfish needs. The city background presents what the panda has to sacrifice for our needs, his habitat, for ours.
Before you click :
While clicking :Final :
Target Audience
My target audience would be everyone in general as the message is subtle, and it does not contain anything provocative.Source of information : http://worldwildlife.org/species/giant-panda